But those goals have often been at odds with Apple’s leadership. Even though Jobs passed away in 2011, much of the company culture he created may continue to live on at Apple.Īcross the US, many Apple Store employees have pushed for more representation and a bigger voice within the company. Again, this is a contributing factor to the global e-waste problem.Īlthough he’s been hailed as a genius businessman and innovator, Steve Jobs was also known for being an extremely demanding manager with an intense personality. That means users are encouraged to get rid of old devices away and replace them more often, rather than repairing what they have. This led many to question whether Apple’s decision was really about saving the environment, or if it was just another way to increase profit margins.Įven though Apple wants to appear to the public as an environmentally conscious company, the majority of devices Apple makes can’t be upgraded and are often difficult to repair. Although this new cable offers faster charging speeds, it isn’t compatible with the 2 billion iPhone chargers already on the market, meaning many users had to buy a new charger anyway. However, since the iPhone 12’s release, all new iPhones have shipped with a USB-C to Lightning cable instead of the older USB-A to Lightning cable. In response to consumer outrage, Apple cited that most iPhone customers already own several chargers and that this policy would help reduce e-waste.
Apple made headlines in 2020 when it controversially decided to start shipping all iPhones without a charger included.
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